Meta opens Muse AI agent to small businesses

What happened: Meta opened its Muse agent to small businesses on Tuesday. It plugs into Shopify, Stripe, Slack, QuickBooks, Canva, and Facebook and Instagram business accounts, and does tasks for the owner. It's free with usage limits in the US and Canada, with paid plans for heavier users.
The claim: Meta says small businesses are short on hours, not ideas, and Muse gives them the hours back.
Austin's take: Austin has used the Muse personal agent and says it's at or near the top of the App Store. He likes getting these tools to small businesses but worries about the learning curve for busy operators, so the payoff has to be big. He contrasts it with OpenClaw, which was powerful but hard to set up.
Why it matters: Meta is pitching agents directly to millions of businesses already advertising on its apps, the same customers OpenAI and Google want.
What to do: If you run a small business on these tools, try the free tier on one tedious task first and judge it on real time saved.

The Loop